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Brand Manifestos
I enjoy creating brand manifestos to establish new identities or reinforce existing ones. In each project, I bring part of myself, whether writing, directing, editing, or leading the process. What matters is that the manifesto resonates as the brand’s authentic voice.
Petala
Petala is a wellness brand created by renowned advertiser Julio Andery through his agency Lavanderya. He entrusted me with writing, directing, and producing the film that launched the brand. The manifesto set the tone for Petala’s identity, blending sensitivity and strength to introduce a new name in the wellness space.
Ventoria
I had the pleasure of helping shape the verbal identity of Ventoria, a Brazilian brand curating experiences for kitesurfers. My work began with the name and tagline — 'Ventoria: Wind Curators' — positioning the brand in a category of its own. I then wrote the manifesto text, which was brought to life as a beautifully crafted film that captures the spirit of freedom, nature, and sophistication at the heart of the Ventoria experience.
Loccitane
Among several projects I created for L’Occitane through the agency Outpromo, one that I am especially proud of is the manifesto I wrote for Mother’s Day. The text combined tenderness and elegance, aligning with the brand’s essence while celebrating motherhood in a way that was both emotional and timeless.
New by Print
For one of Brazil’s largest printing companies, I worked under the creative direction of Julio Andery to craft a brand manifesto film. With the support of AI tools, I was able to bring the script’s vision to life, reviving Picasso, Leonardo da Vinci, and even Raphael painting the Sistine Chapel. The result was a powerful narrative that celebrated both tradition and innovation, showing how every great idea still begins on paper.
Jeep
At the very beginning of my journey after leaving agencies and founding my own production company, Leo Burnett São Paulo invited us to cover a Jeep event in Colorado, USA. As a proactive step, I wrote a manifesto to accompany the project. It was so well-received that Jeep went on to screen it in movie theaters.
At the time, Ruy Lindenberg — then Vice President of Creative at Leo Burnett and a living legend of copywriting — told me he couldn’t have written a better text himself. His words have become an encouragement that I carry with me to this day.
Naoris
I had the opportunity to write and direct manifestos for companies in the web3 space, a field with its own language and cultural codes. For Naoris, I blended elements of post-apocalyptic cyberpunk, conspiratorial undertones, and the gaming aesthetic to craft a manifesto that spoke directly to its community. The result was a bold narrative that positioned the brand with authenticity in a highly niche universe.
Selected Works
Contact
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